Project: Brand partnerships & campaigns
Overview:
Domino's has a long history of strategic partnerships with leading brands to enhance customer engagement and create exciting promotional opportunities. I was responsible for developing creative assets that supported these collaborations across multiple platforms, including digital, email marketing, and on-site promotions. My role was key in ensuring the brand partnerships were visually compelling and aligned with both Domino's and its partners' objectives.
Design & execution:
Digital promotion applications: developed engaging desktop, mobile, and tablet assets for joint campaigns with brands like NRL, Vegemite, and Coca-Cola, effectively increasing visibility and driving cross-promotion.
Electronic direct mail (eDM): designed mobile-responsive eDM templates to support various collaborations, including promotions such as Domino's x Jimmy Brings, designed to attract and retain customers.
Homepage features: created eye-catching homepage tiles for high-profile campaigns, like the Domino's x Toyota Car Giveaway, to drive user interaction and participation in the promotions.
Outcome:
These collaborative initiatives successfully amplified brand visibility and customer engagement through strategic partnerships. The campaigns contributed to increased sales and positive brand recognition across multiple sectors, further strengthening Domino's position in the market.
Mobile - Domino's Hunger Savers Spotify Ad Placement
Desktop, Mobile & Tablet - Digital Promotion Applications (NRL, Vegemite & Coca Cola)
Mobile - Domino's x Jimmy Brings EDM
Desktop - Domino's x Toyota Car Giveaway Homepage Tile