Overview:
During my tenure at Domino's, I was responsible for producing a diverse array of creative assets to support daily operations and promotional activities across both Australian and New Zealand markets. These assets spanned various digital and print applications, aiming to enhance customer engagement and brand visibility.
Design & execution:
Electronic direct mail (eDM): designed and developed daily eDMs, including promotions such as the Choc Brownie Thickshake, tailored for both desktop and mobile platforms.
Website promotions: created homepage banners and ordering page upsell banners to drive online engagement and sales.
Print materials: designed large-format posters for Greyhound Australia, including visuals for campaign promotions and service highlights. These posters were distributed across major hubs, contributing to brand awareness and customer engagement in high-traffic areas. Roll-up banners and assets for the Domino's App were created to support offline marketing efforts and in-store promotions.
Outcome:
These initiatives contributed to increased customer engagement and brand consistency across multiple channels, supporting Domino's and Greyhound Australia’s marketing objectives.
Desktop - Choc Brownie Thickshake EDM
EDM Collection
Mobile - Homepage Banner Promotions
Desktop - Ordering Page Upsell Banner Collection
Give For Good New Zealand Roll-Up Banner