Project: Freight trailer livery collaboration
Overview:
Greyhound Freight partnered with Australia Post to expand parcel delivery services to regional and remote communities—marking Australia Post’s first co-branding initiative of its kind. I managed the full rollout of the project across 14 trailers, ensuring smooth coordination from design to deployment across multiple states.
Design & execution:
The livery was a collaborative effort between myself and Australia Post’s design team. Together, we developed a visual identity that merged both brands while maintaining clarity, impact, and national recognition. Beyond the creative, I led the end-to-end execution—coordinating with internal teams, suppliers, and logistics partners to oversee production, quality control, and delivery.
Outcome:
The trailers are now operating nationwide, acting as powerful moving advertisements for both brands. The campaign was met with positive feedback and demonstrated how effective collaboration can extend brand presence far beyond metro areas.
Rear freight trailer image of livery
Back-left freight trailer image of livery
Concept design of freight trailer livery