Project: Bushland coach livery design
In 2023, Greyhound Australia partnered with Landcare Australia to support national environmental initiatives. As part of this collaboration, Greyhound aimed to involve customers in planting 2,000 trees through Landcare's Tree Planting project. To visually represent this commitment, I was tasked with designing a new coach livery that embodied the spirit of the partnership.
Design concept:
The "Bushland Dog" livery merges Greyhound's iconic branding with Australia's rich bushland imagery. The design features native flora and fauna motifs, symbolizing the company's dedication to environmental stewardship and sustainable travel.
Outcome:
The livery was well-received by both Greyhound Australia and its passengers, effectively communicating the company's environmental initiatives and enhancing brand perception.
Stylised coach image of bushland themed livery
Back-left coach image of bushland themed livery
