Project: Burger Joint pizza range launch
Overview:
Domino's aimed to disrupt the Australian and New Zealand quick-service restaurant market with the introduction of their Burger Joint pizza range. Collaborating with It's Friday agency, I was responsible for developing a suite of web, email direct marketing (eDM), and outdoor display assets to support this major campaign.
Design & execution:
Web assets: designed engaging homepage banners and ordering page visuals that seamlessly integrated the Burger Joint branding, enhancing user experience and promoting the new product line.
eDM assets: created compelling email marketing templates to effectively communicate the launch to Domino's customer base, driving awareness and encouraging trial.
Outdoor display assets: developed eye-catching out-of-home displays to capture attention in high-traffic areas, extending the campaign's reach beyond digital channels.
Outcome:
The campaign successfully increased customer acquisition through both owned and paid media channels, contributing to Domino's strategic objectives in the competitive QSR market.
Desktop - Homepage Banner
Desktop - Ordering Page
Mobile - Pop-up Upsell Banner & Offers App
Out of Home Display
Out of Home Display
Out of Home Display
EDM